The biggest reason? To make shopping easier.

With everything in one catalog at a time—new products and essential supplies together—you won’t have to cross-reference different publications. It’s a cleaner, more focused experience.

Another benefit is freshness. With more frequent catalog releases, products stay current, seasonal, and aligned with what crafters are loving right now.

Core products are the tried-and-true essentials many crafters reach for again and again. These typically include:

• Ink pads and refills
• Cardstock and specialty papers
• Adhesives and tools
• Basic dies and punches
• Embellishments and envelopes

Many of these favorites will carry over from catalog to catalog, so you can feel confident they’ll still be available.

Each catalog is expected to be approximately 84 pages, giving you a full, well-rounded selection of products in every release.

Not necessarily.

The four-month timeline refers to how long products are featured in print—not automatically how long they are available for purchase.

When a catalog ends, products are reviewed based on customer demand. If an item is still popular, it may:

• Carry over into the next catalog
• Continue to be available online

In fact, sales data is now used more intentionally, which can mean some products remain available longer than before—even if they aren’t pictured in the newest catalog.

Yes! Beginning with the May catalog, one suite and two bundles will be identified as available for at least one full year. They may not appear in every catalog, but they will remain orderable.

This gives customers more stability when planning projects or classes.

No. Printed catalogs remain an important part of the crafting experience at Stampin' Up!.

This change is about improving print—not eliminating it. By offering three well-organized catalogs per year, the goal is to keep them:

• Easier to browse
• More relevant seasonally
• Simpler to shop from

Online options will continue to complement the printed catalog, but print is still a priority.

Absolutely!

While the new format places stronger emphasis on product clarity and easy ordering, you’ll still find beautiful samples, project inspiration, and creative ideas throughout.

Products are also organized around three crafting experiences:

• Step-by-Step (great for beginners)
• Quick & Easy (perfect for busy days)
• Creativity Your Way (ideal for experienced crafters)

This makes it easier to find projects that match your time, skill level, and crafting style.

Seasonal catalogs allow products to feel timely and fresh. Instead of a large book covering an entire year, each catalog highlights items that naturally align with what people are creating during that season.

It keeps things exciting—and easier to focus on what’s current.

When a catalog period closes, products are evaluated. Some items may retire, while others may continue based on demand.

A catalog ending does not automatically mean every product inside is discontinued.

The new system is designed to:

• Reduce overwhelm
• Eliminate juggling multiple catalogs
• Make shopping clearer
• Keep products relevant and seasonal
• Help you easily remember to add essentials like ink, paper, and adhesives

In short—it’s about featuring products more clearly, not limiting th

Yes! Even without a traditional annual catalog, your must-have essentials are not going anywhere.

Each seasonal catalog from Stampin' Up! will dedicate roughly one-quarter to one-third of its pages to core crafting supplies. These include:

• Ink pads and refills
• Cardstock and specialty paper
• Adhesives
• Basic tools
• Foundational dies and punches

Most of these staples will continue from one catalog to the next, so you won’t have to worry about your everyday essentials constantly disappearing.

The goal is simple: everything you need in one catalog at a time.

Finding new releases will be easy.

Every new item in the catalog will be clearly marked with a bold “N” icon, so you can quickly spot the latest stamp sets, bundles, tools, and papers without guessing.

If you love being first to try new products, just scan for the “N” and you’ll instantly see what’s fresh this season.

Yes — and even more streamlined than before.

Each product has a clearly listed:

• Product name
• Item number
• Primary ordering location

If you see a product featured in a project sample, the catalog will guide you back to the main page where that item is listed for ordering. This prevents confusion and keeps the process consistent.

In short, you won’t have to hunt around to figure out where something lives.

Absolutely.

Products are organized by category—such as stamps, paper, embellishments, tools, and adhesives—so browsing feels natural and intuitive. Coordinating items are grouped together whenever possible, making it easier to see how collections work as a whole.

The updated layout is designed to help you:

• Browse by product type
• Quickly find coordinating pieces
• Make confident purchasing decisions

That’s one of the main goals.

Instead of flipping between multiple catalogs or trying to remember which book featured what, you’ll shop from one focused, current catalog at a time.

A curated selection helps reduce decision fatigue and makes it easier to say, “Yes, I love this!”

Yes! While the layout emphasizes clear product information, you’ll still see beautiful samples and creative ideas throughout.

Products are also organized around three crafting styles:

• Step-by-Step
• Quick & Easy
• Creativity Your Way

This makes it easy to find ideas that match your time, skill level, and crafting personality.